Industry NewsNews Brief

3 kinds of social media ROI

Real estate payoffs include sales, ideas and understanding
Published on Jun 21, 2011

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by CareyBot

My friend Michael McClure recently asked a large list of real estate industry thinkers to talk about return on investment in social media for real estate. The videos are a great survey of the variety of thinking out there. The videos are from brokers, agents, consultants, coaches and trainers. It's a fabulous resource and I recommend everyone check it out. He's releasing one each day all month long.

About six months ago I wrote about return on investment (ROI) and innovation. Often, the people in an organization who are obsessed with ROI are not likely to be the ones pushing to try new technologies. T