Hacker Connect January 16 in New York
An event for and by the real estate tech community

Editor's Note: Jason Spero, director of mobile ads for the Americas at Google, will deliver a keynote address during the Inman News Real Estate Connect conference next week in San Francisco. Spero joined Google in May 2010 as part of the company's acquisition of mobile advertising network AdMob, where he served as vice president and general manager of North America responsible for strategy and operations, as well as sales, business development and marketing. Q: What are your thoughts on characteristics of mobile consumers and strategies for successfully engaging with users on the mobile platform? A: First and foremost, I'd say it's critical for businesses to understand that mobile isn't just a smaller version of the desktop. It's a unique new platform, with lots of new and exciting po...