Industry NewsNews Brief

Market Leader offers local market data

Real estate tech brief

Real estate marketing and technology company Market Leader has added local market data to its software platform, the company announced today. Through a "Market Insider" tab, the company offers customized reports of housing market statistics and demographic trends in a local area. The data can be viewed on an agent's website or sent via a monthly email newsletter. The product is free to "qualified existing Market Leader customers" and new customers who subscribe to Market Leader's platform by Sept. 30.Last week, Market Leader announced a marketing agreement with Weichert Real Estate Affiliates that made kwkly, Market Leader's text-based lead generation service, available to Weichert's sales associates. Through kwkly, agents can offer buyers for-sale home information through their mobile phones. Contact Inman News: Email Letter to the Editor ...