BrokerageIndustry News

For an edge in real estate, get hyperlocal

From InmanNext
Published on Sep 7, 2011

Courtney Cooper works in Seattle, one of the Top Markets For Real Estate Agents, according to a recent Inman News Special Report.

Cooper is the founding owner and designated broker of Cooper Jacobs Real Estate in Seattle. As a broker-agent in one of the top markets in the U.S., Cooper knows what gives her a competitive edge in a hot market.

Drawing from her background as a corporate controller, Cooper relies on the numbers to tell her which tech investments produce results. Cooper recently dished to InmanNext on what puts her in front of the competition, how blogging helps, and why Bob of ActiveRain is a God.

What is the No. 1 tech challenge you are faced with?
Getting my brokers to blog more. I read somewhere once that getting agents to blog is like getting them to floss their teeth. I wish I could remember where I read that because it is so true. People initially think blogging is a waste of time until they get that first client ou...

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