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Online deals for real estate pros

Startup Scene: KeepSum

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While Wall Street waits to see if Groupon's much-hyped initial public offering later this week will be a bust or a boon to investors, an entrepreneur named Jaime Tineo is busy working on a different kind of deals site. Tineo is the founder of KeepSum, a group-buying site for real estate professionals that launched in September. Unlike daily deals sites such as Groupon and LivingSocial that target consumers with discounts for personal services like spa treatments and fitness classes, KeepSum focuses on saving real estate pros money on the products they need to be more productive. For example, KeepSum customers can buy postcard mailings or online marketing services at a fraction of the cost. KeepSum screenshot. The formula is similar to other group-buying sites. By combining their purchasing power, KeepSum shoppers can leverage economies of scale to get significant savings. Tineo describes it as a simple idea that he came up with a couple of years ago because of his own des...