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The end of the Google Maps free ride

What changes mean for the real estate industry

Real estate is one of those industries where maps are really useful. My clients and friends who practice real estate often tell me that many home searchers start by thinking about what neighborhood they want to live in. Maps are useful there. Google Maps, for the past several years, has been powering that capability on websites. Maps to show neighborhoods and transportation routes. Maps to show economic value. Maps to show specific properties for sale or recently sold. In April, Google announced that there would be changes to the terms of the API (application protocol interface -- the technology that is used to access Google Maps data) for Google Maps this October. It's October. It's been a great free ride bringing some useful functionality to real estate websites. Let's review what the new rundown is for using Google Maps: The first 25,000 map loads per day for each API is free (2,500 if they're using the "Styled Maps" feature).If you consistently exceed the li...

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