Hacker Connect January 16 in New York
An event for and by the real estate tech community

Most consumers have no idea what Internet Data Exchange (IDX) is, or what MLS stands for, and they don't care. Buyers want to know which homes are for sale and they want to see pictures. They want instant information when they want it without having to contact an agent.There are so many myths about real estate and we like to perpetuate them with our marketing. Some consumers that land on the home search page on my website believe that all of the homes on the site are my listings. They don't understand broker reciprocity (the agreements that allow brokers to publicize each other's IDX listings), and in the early stages of house hunting they don't care. They just want to see the house.I have had buyers find homes for sale on competitors' sites and ask me who they have to call if they want to...