Good leads are golden. Finding the right buyer at the right time can be both an art and a science, and in today's real estate market having a mobile marketing strategy is essential for reaching tech-savvy consumers who are always on the go and never far from their mobile phones. For an Oregon-based startup, RealLead LLC, the key to connecting with customers is to respond to qualified leads quickly -- and strategically. Founded in May 2011 by Caroline Cummings and IDX Inc. co-founders Chad Barczak and Jeff Kast, RealLead offers a suite of mobile lead-generation tools that enable prospective homebuyers to get more information about a property by scanning a QR code (aka "quick response" code -- a type of bar code that can be scanned with a smartphone camera), sending a text message, or listening to an audio recording. Consumers choose the method they prefer, and the listing agent immediately receives a text message and an email informing her that there's a new lead...
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