Hacker Connect January 16 in New York
An event for and by the real estate tech community

For real estate professionals interested in narrowing the focus of their prospecting efforts, investment analytics company SmartZip has rolled out an updated version of a platform that identifies homeowners most likely to sell their homes in the next six to 12 months. SmartTargeting, which SmartZip calls a "predictive marketing platform," was first released in the summer of 2010. Since its launch, the platform has, on average, successfully predicted over 40 percent of the listings in any given territory, SmartZip said in an announcement. In deciding how likely homeowners are to sell their home, SmartZip's algorithm considers more than 250 factors in monthly rankings for nearly 80 million homes nationwide. Historical and current home sale trends, property characteristics, marke...