Editor's note: This is the last of a three-part series. The challenge that agents face today is standing out from the competition both as agents and in terms of their listings. What does it take to motivate buyers and sellers to say, "Gosh, that's amazing!" about you and your marketing materials? Peter Knight of the United Kingdom-based Property Academy shared several fresh ideas from around the globe at the recent National Association of Realtors conference. 11. Make your phone jump off the hook (See Nos. 1-7 in Part 1 and Nos. 8-10 in Part 2.) When most agents post an open house, they list their phone number, their website address, the price, the time, multiple pictures of the property, and often a video. Knight suggests using a different approach. When you run your print ads for your open house, provide intriguing pictures, but do not provide the price or a website address. Instead, just provide the phone number. The agents who devised this approach get gr...
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