BrokerageIndustry News

Zillow CEO sounds off on listings syndication strategy

Spencer Rascoff: Don't discount online exposure, mobile traffic
Published on Jan 11, 2012

Get Inman via Facebook Messenger
Our top headlines delivered once a day.
by CareyBot

NEW YORK -- Zillow CEO Spencer Rascoff, during a presentation today at the Real Estate Connect conference, made a case for why the real estate industry should feed real estate listings to popular search sites -- including, and

In the speech, which mirrored a Monday blog post by Rascoff at the online real estate community, titled, "The Importance of Strategic Distribution," he said it's important to have a strategic approach vs. a shotgun approach to sending out listings, and he noted that discussion about real estate listings distribution isn't likely to go away any time soon.