BrokerageIndustry News

Trulia offers agents insights into consumer behavior

Subscribers to new service can track search preferences of leads
Published on Jan 12, 2012

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by CareyBot

Trulia today launched a new subscription-based lead-generation service that provides real estate professionals with insight into the search preferences of visitors to the popular listing portal.

The service, Trulia Insight, can also reveal whether potential clients are approved for financing, and whether they are already working with an agent or not, the company said.