Put your real estate content where it matters most

Consider medium, format and device in reaching target audience

Get a handful of Web marketing people together and it’s only a short time until they start talking about "content." They’ll say things like, "Of course we need more content," or "We provide the best content for our audience," or "I’m trying to figure out how to make my content more engaging and relevant," or "Finding solid content creators is getting challenging."

But what do they mean? Content is such a vague and nondescriptive term that it can be frustrating getting from talking about content to actually doing whatever it is people do with content. Is content a blog post? An article? A video? Is it an idea? What?