Brokerage

MLS seeks to solve online identity crisis for listing agents

New rule allows listing agents to better promote contact details

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In an effort to give listing agents and listing brokers better exposure on third-party real estate websites, San Diego-area multiple listing service Sandicor Inc. has added a new data field where they can enter contact details.The MLS will reportedly terminate its data feed to those third-party publishers that do not comply in displaying the new field within 60 days.The MLS will also soon decrease the number of photos that can go out to listing syndicators to four, down from the current maximum of 25, and add watermarks with listing agent or broker contact information on images sent to third-party sites.Starting today, listing agents can include information such as their name, brokerage, email addresses, telephone numbers, website URLs, California real estate license number, open-house schedules, and the property's description, in a field called "Advertising Remarks," that will go out to listings syndicators such as ListHub and Point2, the MLS said.Listings s...