Brokers, why do agents stay with you? On the closing day of Real Estate Connect New York 2012, Cary Sylvester, executive director of technology at Keller Williams Realty International, explained: "technology, culture and vision." And one aspect of the technology piece of the equation, Sylvester noted, is cutting back on paper usage: "We want to get out of paper everywhere," she said.With the growth of the cloud and changing client expectations and habits, said Sylvester, it's important to realize that technology is just a portal to information. And information -- anytime and anywhere -- is what clients are after. "Is your client in the driver's seat?" asked Sylvester. Paperless is the way to go not just because it's better for clients, said Sylvester -- it also simplifies the work of industry professionals. As the real estate industry adapts to a cloud-based business world, real estate should lead the mortgage and title industries into paperless, easy...
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