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Using humor, urgency to generate real estate leads

Tips for social media success

Editor's note: This is the second in a two-part series. Read Part 1: "How the share button can make or break your real estate business." Sharing is the foundation upon which social networking is based, as well as the key to building a successful real estate business. What steps do you need to take to change your social media sharing into a consistent lead generation source for your business? At the Real Estate Connect conference in January, New York Times managing director of customer research Brian Brett presented his findings on the psychology of sharing.Two of the five profiles for sharing that Brett identified were based upon being "other" focused rather than "me" focused. Once you make the shift to focusing on others, what other steps can you make to maximize the results from your social media activities? Brett identified seven specific suggestions. 1. Get content out -- not your message. According to Brett, content should be created wi...

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