Industry NewsTechnology

Real estate’s digital divide

Realtor Notebook
Published on Mar 8, 2012

The digital divide among real estate agents seems to be getting bigger all the time. By digital divide I mean the huge gap between the agents who use technology all day long and those who know about it but don't really understand how to use most of it. Last week I got a handwritten offer on one of my listings. Those are still fairly common in my market. The offer was sent to me via email but it arrived sideways and I had to flip it 90 degrees before I put it in the electronic signature system so that my client could sign it. My clients kind of take it for granted that they won't have to deal with any paper. If I had sent an offer that needed to be turned by 90 degrees I would have been asked to send another because many agents don't have the software or skills needed to fix it. Creating handwritten offers would slow me down, drive up costs, and there is a much greater potential for errors. The offer I got had errors in it, and some of the blanks were not filled in. As a ...

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