Washington, D.C.-area brokerage company, Avery-Hess, Realtors recently launched a new quality version of their website, 14 months in the making, that features innovations aplenty. For example, in an effort to capture the lifestyle character of a potential neighborhood, one of the driving factors for the redesign, Avery-Hess has incorporated Yelp reviews of neighborhood establishments to their listings to give prospective homebuyers an idea of what a neighborhood is like. "We want people to get a feel for what life would be like in the community they're searching in," said Kristin Maynard, Avery-Hess's marketing manager. A listing's Walk Score, a proprietary estimate of a neighborhood's walkability, is also prominently displayed. To address the specific needs and wants of the area the company services, Avery-Hess also updated their Metro Line search function (a large portion of those in their service area commute via the Metro Line, D.C.'s commuter rail system, to work an...
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