Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

Devon, Pa.-based Prudential Fox & Roach, Realtors has launched a digital marketing system it hopes will increase online visibility for its real estate listings. The system includes the following features, according to the company:Homebuyers with smartphones will be able to learn more about a specific listing, see nearby homes for sale, and contact the listing agent by texting a specific number found on the listing's signage.Syndication to major real estate listings sites and enhanced display on Realtor.com, Trulia, Yahoo, and Zillow.A dedicated website.A 60-second video home tour uploaded to YouTube.A continuous listing on Craigslist. "The new marketing system is a part of (a) larger strategy to meet the growing demand for online presence and accessibility of home listing...