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Northeast real estate brokerage rolls out online marketing system

Features include texting tool, enhanced listings on third-party sites

Devon, Pa.-based Prudential Fox & Roach, Realtors has launched a digital marketing system it hopes will increase online visibility for its real estate listings. The system includes the following features, according to the company:Homebuyers with smartphones will be able to learn more about a specific listing, see nearby homes for sale, and contact the listing agent by texting a specific number found on the listing's signage.Syndication to major real estate listings sites and enhanced display on Realtor.com, Trulia, Yahoo, and Zillow.A dedicated website.A 60-second video home tour uploaded to YouTube.A continuous listing on Craigslist. "The new marketing system is a part of (a) larger strategy to meet the growing demand for online presence and accessibility of home listings," the brokerage said in an announcement. Prudential Fox & Roach is the fifth-largest brokerage in the country by 2010 sales volume, according to Real Trends. The brokerage has more than 55 ...

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