Editor's note: This is the second in a two-part series. Read Part 1. There are numerous ways to market your listings using the auction process, including doing a traditional auction, an auction you conduct yourself as the agent, or by using one of the online real estate auction platforms. Is one of these approaches right for your business? Part 1 of this series outlined key points of having an auction house handle the auction. This type of auction can be quite effective, especially when the auction house has multiple properties that will attract more bidders. Here are three other options you may want to consider. 1. Agent do-it-yourself auctions I once spoke with an agent who was conducting his own auctions on his listings. The first week of his marketing campaign was devoted to creating all the marketing pieces he would use to advertise the property and placing them with the appropriate advertising outlets. The second week, he initiated his plan with an advertising bli...
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