Real estate franchisor Re/Max has partnered with Louisiana-based technology firm eMerge to provide Re/Max brokers and agents with an automated content program that generates two monthly email newsletters, six blog posts per month, and weekly social media pushes to Facebook, Twitter and LinkedIn.
The eMerge program also allows real estate professionals to supplement automated content with their own, personalized messaging and gain valuable feedback on what engages their users.
"We need to embrace online technology and not be intimidated by it," Re/Max CEO Margaret Kelly said in a statement. "With the proven success the eMerge program demonstrated with our franchise sales division in 2011, the natural next step is to introduce this powerful marketing tool to our brokers and agents."
"Our mission is to provide one program that consolidates and automates email, social media and blogging for Re/Max agents and brokers," said Bondilyn Jolly, founder and CEO of eMerge.
"The eMerge program saves valuable time by providing all of the tools and content needed to create and maintain a successful online presence."
Other eMerge offerings include professional campaign services, enterprise level platforms and support, education and training programs.