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Market Leader offers integrated marketing tools

Templates for fliers allow users to launch automated campaigns

Market Leader Inc. is offering a new collection of marketing tools that's fully integrated into the company's existing platform. The new integrated Marketing Center provides real estate professionals "with everything they need to create polished, professional marketing materials and engage with their entire sphere via email and direct mail," the company said.Made possible by Market Leader's $1.75 million acquisition of Denver-based SharperAgent in August, the Marketing Center offers more than 4,000 templates for fliers, postcards, newsletters, drip campaigns and more, for either email or direct mail. Market Leader's 100,000 real estate agent customers can launch automated, custom campaigns for their entire database or for targeted groups.In addition to the Marketing Center, the Market Leader platform includes personal websites, lead generation and contact management tools, plus education and training."The Marketing Center alone represents the most comprehensive collecti...