Industry NewsTechnology

Selling real estate on the $300 house

'Reverse innovation' is unique way to penetrate emerging markets
Published on Aug 15, 2012

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by CareyBot

In the Harvard Business Review recently, Vijay Govindarajan and Christian Sarkar put forth the idea of designing and manufacturing a house for $300 in order to more adequately house the poor.

What is specifically interesting about the concept is that it is not to be a charity project. It is to be an actual business in an unfortunately large market.

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