Real estate agents using a customer relationship management system from Toronto-based Ixact Contact Solutions Inc. now have new features to help them handle the tasks associated with active listings and buyers.

Ixact Contact’s CRM allows agents to track a listing’s status, record notes about listings, and track important dates and commissions, the company said. It also helps agents plan key steps involved in the listing and closing processes, send personalized mass emails and a monthly newsletter, conduct drip marketing campaigns, and view reports detailing who opened emails and clicked on links within emails to identify "hot leads."

The new features announced this week are improvements to the platform’s "Active Business" section. They allow agents to get automatic reminders about important dates, upload and store transaction documents, track all parties involved in a transaction, track information on showings, and capture mortgage and sale information.

"The No. 1 challenge for many Realtors is simply maintaining control when things get busy," said Rich Gaasenbeek, vice president of sales and marketing at Ixact Contact, in a statement.

"With these enhancements, the Active Business functionality built into our real estate CRM helps agents grow their business fast while staying ‘on the ball.’ And when they manage all their transactions in a professional manner, they build their reputation as an exceptional Realtor, which is the foundation of a profitable and growing referrals-based business."

Ixact Contact offers agents a free five-week trial of the platform, and subsequently charges $34.95 per month or $377.46 per year.

Another real estate marketing technology company, planetRE, recently updated its CRM with lead generation and social media marketing tools for real estate agents and brokers.

Matthew Collis, sales and marketing manager at Ixact Contact, has written several articles for InmanNext on choosing and getting the most out of CRM applications.

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