Industry NewsNews Brief

You’ve got customers, now what do you do with them?

Commentary: CRM options in real estate are dismal

There's a lot of focus on digital technology that is directed at the outside of your business. But the inside of your business is an area where most businesses can get the most benefit. This is because by the time someone is known within your business, you've already spent a great deal of resources and effort just to get them there. Think about it this way: There are social media technologies for distributing content out to your groups that are linked socially. There are search technologies for distributing content to groups that are looking for specific things. There are paid advertising technologies for delivering content to people with clear lifestyles and taste. There are mobile apps for delivering content to people using little computers. The list is seemingly endless. And it's all focused outward ... whether it's "inbound" or "outbound" it's still bound -- bound to the outside of your business. But what about inside the business? What's focused there? Not much...