Using technology to market to global buyers

Every culture has its own way of communicating and using technology. Working with international buyers requires education — both for real estate agents and the buyers themselves — according to Real Estate Connect New York City panelists John Howell, editorial director, OPP Media; Stephanie Pfeffer, executive vice president, Luxury Portfolio International; Eleonore Rojas, principal product manager, Move Inc.; and Charlie Young, president and CEO, ERA Franchise Systems.