Technology

Industry insiders brainstorming approaches to ‘revive’ realtor.com

NAR may give Move more freedom to run listing portal at July special meeting

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A recent decision by the National Association of Realtors’ board of directors to hold a special meeting in July to look at how to give realtor.com operator Move Inc. more leeway to compete with listing portals like Zillow and Trulia has industry insiders brainstorming ideas. Todd Carpenter -- a consultant who's held high-level positions with both NAR and Trulia -- thinks Move is probably hoping that NAR will  give it more autonomy in deciding what consumers want to see on the site -- including new homes, distressed properties and rentals, and maybe even for-sale-by-owner (FSBO) properties. That won't cost NAR anything to do, but could alienate some members (as NAR's decision to amend the realtor.com operating agreement in 2010 to allow Move to run unbranded lead forms next to listings did). Carpenter reports that another idea that's been shared on social media channels is reallocating money NAR spends on TV and radio ads to drum up support for public policy issues into prom...