MLS & Associations

RPR has a new ally: Coldwell Banker

Franchisor will promote adoption by agents and encourage brokerages to get their MLSs on board
Published on Jul 25, 2013

Coldwell Banker Real Estate LLC is putting the muscle of its national franchise network behind the National Association of Realtors' national property database, Realtors Property Resource, launching an internal campaign to promote RPR adoption by agents and encouraging its brokerages to get their multiple listing systems to share listings with the database if they're not yet on board.RPR is a parcel-based property database accessible to all NAR members. RPR collects national, regional and local data that allows users to access property and market trend information for more than 150 million U.S. properties. In markets where RPR has partnered with MLSs, users also have access to active and sold listing data through RPR that can be used to generate reports and property valuations.A total of 550 MLSs, associations and commercial information exchanges representing 75 percent of Realtors have licensed their data to RPR to date. By the end of this year, NAR will have spent $76.5 milli...