Technology

Realtor.com adds new-home communities, NAR-branded listings

44,000 new-home plans now available via Move Inc. and Builders Digital Experience partnership

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Consumers visiting the official website of the National Association of Realtors will now be able to search listings from thousands of new-home communities as realtor.com begins to roll out some of the "historic" changes the trade group authorized in a special July meeting. Both online and mobile users will be able to search 44,000 new-home plans sourced from homebuilder marketing company Builders Digital Experience in the new "New Homes & Communities" section of realtor.com. BDX is a joint venture between realtor.com operator Move Inc. and homebuilder consortium Builder Homesite Inc. BDX operates new-home listing sites NewHomeSource.com and NewHomes.Move.com. New-home plans will also show up on the main search results page on realtor.com alongside existing homes for sale. Realtor.com will also run advertisements that emphasize the importance of Realtors in new-home sales and feature a series of educational articles that underscore the importance of Realtor representation, ...