Chicago broker aims to stand out with blog run like a news site

Dream Town Realty producing videos, commissioning stories by freelance writers
Published on Aug 28, 2013

Most brokerage websites feature search tools. More and more are integrating neighborhood and listing videos.Not many have a blog run as a news site with freelance writers paid to produce original content and a suite of stories and videos that feature other brokers' listings."We were looking for ways to keep the consumer interested," said Yuval Degani, president of Dream Town Realty, a Chicago-based brokerage with three offices and 190 agents that launched a magazine-like blog in January."We win when consumers come to our site," Degani said.Dream Town-produced video of another broker's listing featured on the Dream Town blog.The blog, which Degani says he runs as a source of "independent" Chicago real estate news, features a mix of real estate-related content, including profiles of interesting listings that hit the Chicago market -- like the noteworthy glass-walled home that a Ferrari crashed through in the 1986 film "Ferris Bueller's Day Off."Other posts fea...