Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

A survey of real estate brokers' attitudes toward national listing portals like Zillow, Trulia and realtor.com shows that while most don't feel threatened by them, they're not depending all that heavily on them for new business, either.The survey, by Bellevue, Wash.-based Imprev Inc., a provider of integrated marketing tools, also found that while brokers are generally satisfied with the quality of "leads" they get from national sites, they're less thrilled with the job their agents do following up on them.The bottom line was that brokers still see traditional methods of drumming up business like open houses, yard signs, walk-in business and getting in touch with past clients as a better value than national portals.The online survey of more than 260 brokers and franchise execut...