Editor’s note: This is the final installment of a three-part series in which real estate industry leaders share their insights, hopes and predictions for the year ahead. Part 1 focused on issues affecting multiple listing services, Realtor associations and real estate brokerages. Part 2 provided insights about the outlook for real estate in 2014 from economists and consultants, and executives with top franchisors and listing portals. In Part 3, below, leaders of tech companies and brokerages talk about how the industry will continue to evolve.
Adam Spencer, co-founder and CEO of StreetAdvisor
What are the top items on your real estate wish list for 2014?
- A better alignment of customer service, brand and technology in the industry. A lot of brokerages have amazing branding and customer service, but their technology is not up to speed.
- More amazing real estate startups in the real estate space! I love seeing the new companies shake things up — it’s always very inspirational.
What are your top New Year’s resolutions for real estate in 2014?
- Sweating the small stuff with customers. What is a very small thing for us is huge for others. I think everyone can do more in this area.
- More partnerships, more conversations, more interaction. Real estate is a people-driven business — you can sometimes forget that sitting behind a desk.
What do you expect to be the top trends and hottest issues in real estate in 2014?
- Beautiful design on more real estate websites. Consumers are developing an almost subconscious eye for things that look good. If it looks good, they trust the brand. Real estate in many ways is stuck in ’90s design, but we are seeing some brokerages lead the pack. I expect to see more design-focused brands emerge in 2014.
- Simplification of user experiences. More options/buttons/data doesn’t necessary mean better; in fact, it often confuses people. I think we are going to see companies using the “less is more” approach.