NEW YORK -- To hear Urban Compass CEO Robert Reffkin talk about his startup, you’d never know that the company once touted an unconventional compensation model as part of the answer to many consumers' frustrations with the home-searching process. While emphasizing the brokerage's tech credentials, Reffkin, a former White House fellow and Goldman Sachs alum, repeatedly noted that its compensation model is "traditional" during a sit-down interview with Inman News Publisher Brad Inman at Real Estate Connect. For those familiar with Urban Compass' early-days value proposition, the notion that any aspect of Urban Compass might be described as "traditional" by its CEO might seem implausible. The startup, which has raised $33 million less than a year into its launch, originally paid i...
Aug 27, 2013 by Teke Wiggin
Jul 8, 2013 by Teke Wiggin