As San Francisco home values climb to new heights, many would-be homeowners are looking across the water at more affordable communities like Oakland and Berkeley, and East Bay real estate brokerages are eager to win their business. Some East Bay agents, looking to pre-emptively gentrify rough-and-tumble East Bay neighborhoods for San Francisco residents, are rebranding 'hoods with more friendly names and spin. And some brokerages are looking for ways to get their names in front of San Francisco residents considering a move. To connect with the affluent San Francisco-based buyers looking to stretch their dollars in the East Bay, the owners of Red Oak Realty, a two-office, 75-agent Oakland-based boutique firm, have invested in an ad that will play before films in a handful of San Fr...
Feb 17, 2014 by Inman
Feb 14, 2014 by Inman
Feb 13, 2014 by Christina Ethridge