Do you volunteer at animal shelters or rescue organizations? Do you take your dog for regular walks or out for a run when you exercise? Is your dog pictured on any of your marketing materials? If so, make sure that you know the do’s and don’ts of “doggy marketing.” A couple of years ago I received an eight-page glossy color brochure from an Austin, Texas, real estate agent. It had multiple pictures of her enjoying the local lifestyle, sitting in her perfect living room, dining out with her husband, and, of course, one of her walking her dog. This particular piece was the most egregious example of “me-me-me” real estate marketing that I had ever seen. It’s hard to believe that she actually thought this narcissistic marketing piece would cause someone to hire her. Doggy n...
Feb 27, 2014 by Bernice Ross
Feb 24, 2014 by Bernice Ross