Berkshire Hathaway HomeServices Fox & Roach Realtors, one of the largest brokerages in the U.S., has released an iPad app to help its more than 4,000 agents automate the scheduling and management of open houses. The "Home Zone" iPad app, available exclusively for the Devon, Pa.-based firm's agents, automatically pulls in relevant open house details for the brokerage's active listings, connects to its customer relationship management platform and updates open house information to all the sites the firm syndicates its listings to. The information agents collect from open house visitors is automatically plugged into agents' contact management systems. In addition, all open house attendees who enter their information into the app are automatically sent an email, which can be cus...
Mar 7, 2013 by Teke Wiggin