Real estate marketplace has acquired Open Home Pro, maker of a popular iPad app of the same name that helps agents capture and keep in touch with leads gathered at open houses.

In addition to collecting open house leads, the app also helps agents determine whether a prospect is already working with another agent, allows them to set up automatic emails and notifies potential homebuyers when changes are made to a listing they’re following.

The companies claim that more than 35,000 users have downloaded the app — currently for sale in the Apple Store for $14.99 — since its launch in 2010.

Launched in 2009 by media giants Gannet Co. Inc., The McClatchy Co. and the Tribune Co., features more than 4 million listings that attract upwards of 3.4 million unique visitors a month to a network of more than 375 news sites, including the, and In addition to the 130 websites operated by its owners, powers real estate search on more than 200 websites belonging to GateHouse Media through a May 2011 agreement. also sells adveristing and provides marketing services like Open Home Pro and single-property websites to a network of 20,000 real estate professionals.

“(The app) makes something agents do on a weekly basis much easier,” President and CEO Doug Breaker told Inman News. Part of the appeal for the acquisition, he said, was the app’s high rating in Apple’s app store and its lofty volume of paid users.

With’s traffic, reach and large technology team, Breaker says his firm has the resources to take the proven product a couple of steps further. An Android version of the app is already in production, and other opportunities include integrating Open Home Pro into customer relationship management platforms, and giving users the ability to advertise their open houses through’s network.

Open Home Pro founder Andrew Machado, who had previously stepped down as CEO of the firm, will not join Machado joined ESPN in April as a senior product manager of its “SportsCenter” mobile app.

“I’ve put a lot of time and energy into making an app that agents love and I feel good about leaving it in the hands of the team at,” Machado said in a statement. “I know they will only continue to improve upon the work that’s gone into the app so far.”

Open Home Pro Chief Technology Officer Robert Malko will make the transition to

Before the acquisition, which closed in December, Open Home Pro scuttled an iPhone app it released in December 2012 that helped agents create listings and single-property websites on the fly. That app just didn’t realize the same traction that the iPad app saw, Breaker said.

In February, joined more than 150 vendors chosen to participate in Re/Max’s “approved suppliers” program. Approved suppliers typically offer Re/Max broker-owners and agents discounts that Re/Max has negotiated for them.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription