MLS & Associations

California and Montana MLSs flip switch on Point2 public-facing websites

Portals are 'mobile-friendly' and prominently feature listing agents

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Two multiple listing services -- one in California and the other in Montana -- are the latest to launch free, public-facing MLS websites from real estate marketing software firm Point2. The Santa Barbara Association of Realtors, which represents about 1,100 agents and brokers in Southern California, and the Billings Association of Realtors, which has about 600 members in Montana, each have their own MLSs. The Point2 portals allow the Realtor trade groups to show consumers all of their active for-sale MLS listings, and in the case of the Santa Barbara association, rental and off-market properties as well. “MLS and association public portals are in demand across the country for the value they provide to both real estate professionals and consumers," said Saul Klein, industry principal at Point2, in a statement. Point2's public-facing MLS sites seem to be gaining traction. Last year, Realtor associations in San Francisco and El Paso, Texas, rolled out their own, Point2-powere...