SAN FRANCISCO -- Greg Schwartz, chief revenue officer at Zillow, says he's asked the same question almost on a weekly basis: Is Zillow going to become a multiple listing service? His answer is always the same: "No." "We are a media company that helps people find homes," he said, speaking onstage at Real Estate Connect. He said he wanted to state "unequivocally" that Zillow doesn't want to be an MLS, or, for that matter, a broker. "It is not our intention to be something that we're not," he said. Greg Schwartz Schwartz's statement comes amid renewed discussion of Zillow's arguable potential to undermine the MLS. The debate has stemmed from the listing portal's introduction of "coming soon," a feature that allows agents, brokers and MLSs to market homes on Zi...
Jul 16, 2014 by Paul Hagey
Nov 8, 2013 by Inman