Portal hacks: how to get your money's worth out of online leads

Top agents and brokers share tips, tricks and power plays

The big real estate search sites — Zillow, Trulia, realtor.com and homes.com — attract tens of millions of visitors every month, and real estate brokers and agents are paying big dollars for the leads the portals generate. Some who know the game best share the tips, tricks and power plays that make online leads worth the time and money you invest.