Takeaways:

  • You’ve built the team, invested in infrastructure and spent money on all the marketing toys an agent could want.
  • Most top producers make almost no profit in their real estate businesses, even after following the advice of industry leaders who push the “go big or go home” ideology.
  • There’s a better way of doing things. It is possible to build a profit-generating real estate machine.

It’s heresy — but it’s true! You’ve built the team, invested in infrastructure and spent money on all the marketing toys an agent could want. Sales are up — but where’s your cut? Most top producers make almost no profit in their real estate businesses, even after following the advice of industry leaders who push the “go big or go home” ideology.

What? Your big team isn’t making you big profits? Well, then, it’s not big enough!

There’s a better way of doing things, and after hundreds of interviews with the nation’s leading top producers and thousands of calls with coaching students from every market in the country, we can safely tell you that “go big or go home” is great for your franchise and your broker, but not necessarily for you!

It is possible to build a profit-generating real estate machine, however — and in today’s episode, we conclude our discussion of production vs. profit, and explain how you can make more money in your business while keeping more of it as profit! (If you missed Part 1, you can listen here.)

 

Subscribe to Tim and Julie Harris’ podcast on iTunes.

Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or schedule a free coaching call with them at freecoachingcallsforagents.com.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Hear from Realogy, Pacaso, SERHANT., Spotify, Redfin, Douglas Elliman, and 100+ more leaders at ICNY.Register now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription