When I publish articles on the web, I drive a lot of web traffic. Not just any traffic, but highly targeted traffic. But, do you know why the articles I write drive a lot of the right kind of traffic? It's not because I'm special or eloquent, and it's not because I'm a fabulous writer ...
- Don't focus on the noise, opinions and debates about the real estate business, it's a waste of your brain space
- If you aren't giving your ideal clients what they truly want or need, your business will always be abysmal, at best
- Who is your client? Fellow agents or homebuyers and sellers? Focus on them.
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