When I publish articles on the Web, I drive a lot of Web traffic. Not just any traffic, but highly targeted traffic. But, do you know why the articles I write drive a lot of the right kind of traffic? It's not because I'm special or eloquent, and it's not because I'm a fabulous writer. The reason I drive a lot of the right kind of traffic is because I talk and teach about a topic that is the highest priority in a real estate agent's mind -- lead generation and business growth. A case of theory versus reality In a nutshell, I help real estate agents feed their families by teaching them how to generate real estate leads in ways that are realistic, in ways that work and in ways that are true to their own essence of who they are as an individual. Real estate agents are looking for the key to building and sustaining a business that fulfills their needs, both personally and professionally, and the key to this is lead generation. Everything else is interesting, but most of t...
- Don't focus on the noise, opinions and debates about the real estate business, it's a waste of your brain space
- If you aren't giving your ideal clients what they truly want or need, your business will always be abysmal, at best
- Who is your client? Fellow agents or homebuyers and sellers? Focus on them.