The 9 biggest mistakes real estate agents make with online lead generation

  • Focus on your future clients, not the search engines.
  • Too much automation will kill your lead generation.
  • If you don't know your avatar, all your efforts are pointless.

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I recently asked my RE-Freshed! community what they were struggling with when it came to strategically using Facebook. Imagine my surprise when the answers I got back (and I got hundreds of responses) were more focused on something called “content marketing” rather than on Facebook directly.