• AppFolio Property Management recently conducted a national survey about the apartment rental process.
  • In Houston, the rental market is still steady.
  • Millennials want to transact their personal business, including renting an apartment, digitally whenever possible.

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AppFolio Property Management, one of a suite of companies under the AppFolio name, recently conducted survey to delve into important criteria that renters are looking for in the current multifamily space. The survey results, meant to be used as advice to its customers, professional property managers who oversee anywhere between 10 and 5,000 units, also point to national trends in the multifamily rental segment as a whole. Since AppFolio has clients in all 50 states, they were willing and able to share their insights about local markets. Houston was one of the markets about which Vice President of Product Nat Kunes had specific insight. “When we look at an overall market,” Kunes said, “we look at both population inflow and outflow. Houston still has inflow, although it...