To showcase a newly-built, 8,000-square-foot home in the River Oaks neighborhood one Houston brokerage recently hosted a private open house.Events like these are part of a larger, growing trend: brokerages investing more effort and money into showings ...
- Full-house parties are an effective way to accelerate the sale of a luxury home.
- Broker-only showings are a cheaper alternative to house parties.
- Leveraging their size, some homebuilders market homes via month-long events.
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