5 tips for protecting real estate clients' privacy Premium Content

Those using Google services have a tough decision to make

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<a href="http://www.shutterstock.com/gallery-77552p1.html" target=blank>Computer security image</a> via Shutterstock.com.Computer security image via Shutterstock.com.

Google announced that as of March 1, 2012, it will begin following the activities of anyone who uses YouTube, Gmail or the Google search engine. Furthermore, there is no "opt out" option. If you're using Google services as part of your real estate business, you need to weigh the pros and cons of continuing to do so.

A major challenge the real estate industry faces today is that technology changes are outpacing guidelines and ethics about how to deal with these changes. An excellent example is digital signatures. All but three states allow them, and yet many lenders, title companies and escrow companies refuse to accept digitally signed documents.

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