6 strategies for a realistic asking price 
Calculate absorption rates, holding costs to set sellers straight
By Bernice Ross, Thursday, July 15, 2010.
You've done a thorough CMA (comparative market analysis) and you're certain that the sellers will see the truth about where they should price their property. After they review your work they say, "But our house is worth more!"
One of the greatest challenges that agents face is getting sellers to be realistic about their asking price. If you're struggling with pricing your listings right, here are six strategies that can help you persuade your sellers to be realistic.
1. Odds of selling (absorption rates)
Absorption rates are generally one of the most powerful ways to persuade sellers to be realistic. The calculation is relatively simple. In most areas, your local multiple listing service publishes how many months of inventory are currently on the market.
more...
Premium Member account.
Premium Members have full access to all news archives & premium content.
Purchase Premium+ Membership for $99/year OR
Premium Membership for $49/year
All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.
