Convert yard-sign leads into sales 
Top tech tools capture buyers at most profitable moment
By Bernice Ross, Monday, March 7, 2011.
Flickr image courtesy of Ian Muttoo.Do you believe that Gen X and Gen Y text-messaging addicts never use their smart phones to make a phone call about a property? If so, think again.
About five years ago I had my first wake-up call about the nature of how the next generation of buyers and sellers want to receive information. My husband and I were en route to see his brother's family and my nephew was picking us up.
We had a weather delay and called our nephew's cell phone to let him know. We also sent him an e-mail indicating we would be an hour late. He still showed up at the airport at the original time. His response when we told him we had called and e-mailed was, "Why didn't you just text me?"
A couple of months later I was discussing generational differences with one of my clients. She shared a story about her niece who needed some help on a science project. My client suggested that her niece contact a family friend who would be delighted to help her with the challenge she was facing. She gave her niece the phone number. Her niece's response was, "Call her? (gasp) That's way too confrontational!"
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