Meetups bridge marketing divide Premium Content

'Make a friend now, do a deal later'

Inman News®

Cold calling and door-knocking are still viable ways to generate business. But why would you want to work so hard when there are better ways to connect with potential clients?

To succeed using these strategies, you need a hard-driving personality type that can also handle a 98 percent rejection rate. Because so many real estate salespeople are people's persons, this level of rejection is tough to take. Furthermore, if you are making cold calls, you have the extra hassle of having to make sure you don't call anyone on the National Do Not Call Registry.

So what are the best alternatives in 2010 to meet potential clients?

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