Reinventing real estate search 
Web tool highlights 'lifestyle' aspects of property search
By Bernice Ross, Monday, May 10, 2010.Are you ready to reinvent your marketing and advertising to match the latest new real estate technology and strategies? If not, know that there's no better time to prepare than right now.
For the past two years, there have been a growing number of voices indicating that hyperlocalism is the key to agent marketing success. "Hyperlocalism" is certainly not a new concept in the real estate industry. Anyone who works with a geographical farm has already made their business "hyperlocal."
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